Martha Stewart in 'Active Discussions' on New Hallmark Deal

She may not have been born this way, but Lady Gaga was pop's top-earning woman in 2011.our editor recommendsTony Bennett's Nude Lady Gaga Sketch Available on EBayLady Gaga Reveals 'Dream' of Working With Woody AllenThe Scene at THR's 2011 Women In Entertainment Power 100 Breakfast PHOTOS: THR's 2011 Women in Entertainment Power 100 According to Forbes, Lady Gaga earned $90 million from album sales, touring and endorsements -- double the estimated earnings of Taylor Swift and Katy Perry, who made $45 million and $44 million, respectively. In Gaga context, that's over $5 million for each of the pop provocateur's nearly 17 million Twitter followers, or $2 million a piece for her Facebook little monsters. The numbers reflect earnings between May 2010 and 2011. COMPLETE LIST: 2011 Women in Entertainment Power 100 That calendar means Adele, who notched $18 million and ninth place with only a few months of record-keeping for her chart-ruling 21, may be tough competition for Mother Monster in 2012. Rounding out the top 10 list was Beyonce ($35 million), Rihanna ($29 million), Pink ($22 million), Carrie Underwood ($20 million), Celine Dion ($19 million) and Britney Spears, who tied with Alicia Keys at $10 million for the No. 10 spot. Overall, U2 was Forbes' top act in music, with the band notching $195 million. PHOTO GALLERY: View Gallery 54th Annual Grammy Nominees: Kanye West, Adele, Bruno Mars, Rihanna, Katy Perry Related Topics Katy Perry Lady Gaga Taylor Swift